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Jabra

Jabra – The Future of True Wireless

Jabra – The Future of True Wireless

Design Research and Concept Design

The increased focus on voice interface are reawakening the need for different archetypes in the form of wearables. With digital assistants we can carry out more and more tasks without screens and the demand for desirable experiences, using wireless earbuds, are increasing rapidly.

In collaboration with Jabra’s internal design team and the external agency DesignIt, a series of interviews with internal stakeholders as well as external experts were conducted. The output resulted in a framework of pain points, opportunity areas and themes used to guide the conceptual design work.

The concept proposals focused around, fit & comfort, sound, voice and context awareness. Below concept direction puts focus on sound management and materiality exploring acoustic fabrics and silicone rubber.

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